02311cam a2200265 4500 237781640 TxAuBib 20140808120000.0 ||||||s2014||||||||||||||||||||||||und|u 9780838996119 0838996116 81815d82-a459-4876-958d-6fff9cc433a5 OverDrive (Reserve ID) 1770649 OverDrive (Product ID) TxAuBib Crawford, Walt. Successful Social Networking in Public Libraries [READS eBook]. American Library Association, 2014. Format: OverDrive Adobe PDF eBook, Filesize: 3676kB. Library & Information Science. HTML:<p>Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's <i>Successful Social Networking in Public Libraries</i> fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford:</p> <ul> <li>Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways</li> </ul> <ul> <li>Offers many examples that will help other libraries establish or refine their own social networking activities</li> </ul> <ul> <li>Lays out several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?</li> </ul> <ul> <li>"Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation</li> </ul> <ul> <li>Includes illuminating comments from numerous librarians on the front lines of communication</li> </ul> <p>Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.</p>. Language Arts. Nonfiction. Media Type: eBook. Importer Version: 2014-01-08.01 Import Date: 2015-08-06 20:35:30. http://reads.lib.overdrive.com/ContentDetails.htm?ID=81815d82-a459-4876-958d-6fff9cc433a5